Vivienne Westwood - RED LABEL A/W13-14

















Whilst doing a group task in the city of Nottingham, we went in a number of stores analysing their brand in terms of the 7P's - Product, Price, Place, Promotion, Process, Physical Evidence and People.
One of the stores we went in was Vivienne Westwood which was carefully designed and I felt really spoke truly of what her brand is about - unconformity yet a flavour of tradition.

I managed to get my hands on her look book for A/W13-14 and was really intrigued by the photography she used - it has a really urban vibe due to the location/surroundings yet recreates this whole illusional feel of mystery and edginess. I particularly like the black and white photographs, it's as if they are telling a story yet all the images don't add up which as said creates this curiosity and desire behind them. Of course, in Westwood style it couldn't be further from unconventional if it tried which is why I love the brand so much. She is always pushing the boundary with her work and has a masterful way of creating beauty in such an obscure way. I also love the front and back cover of the look book - after realising the historical references it immediately made me think of Henry VIII and his huge fruit platters.

The collection was inspired my some illuminated manuscripts Westwood found and she was admired by the art and method of the paintings. She then looked further into Medieval subjects which in turn drew her inspiration for the collection creating hooded, peasant-like silhouettes and really embarking on the colour palette in a similar way to that of the pages and ink used for the manuscripts. I love this quote she said backstage before her collection was displayed...

 'you look into the past to project the future, like a telescope. All designers create their vision of the future.' 





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