Key Elements:
- Colour Palette
- Theme of research
- Materials and Media
- Design Equation (WHAT)
- Key words/text
- Market
- Styling
General Rules:
- Don't cover every part of the page
- Allow negative space - adds dynamism
- Varied scale of image
- Allow for juxtaposition
- Less is more
- Visually Stimulating
- Balance of quiet and busy areas
- Clear inspiration Sources
- Underlying grid to structure layout of composition
WHAT TO LOOK OUT FOR:
- Trend /season /occasion - colour, motif
- Customer/client/consumer - profile (age, gender)
- Target market - price point / analysis
- Materials - focuses creativity
- Costing - price
- Practical outcomes - production expectations
I chose Henry Holland - H! by Henry Holland (midstream collection) and House of Holland (designer collection) as my favourite Designer/Brand
I chose to do my mood board on his House of Holland collection because it's got a real quirky, overpowering, vibe and he has a strong visual element of colour which bursts through his collections in some way. Kate Moss was a big impact for the beginning of his brand - he designed bold, 80s T-shirts with catchphrases such as "I'll tell you who's boss, Kate Moss".
What was possibly a turning point as well for Holland was his collaboration with Levis Strauss & Co in 2009, collaborating with a well-known label would have made his label more publicly noticed for the consumer/client.
To start with I focused on his 'nana rave' A/W 13 collection for my mood board because I felt his message as a brand really portrayed through it. I then decided to go a lot broader with it to really give a diverse look across his different collections yet when combining all this, the outcome should be obvious of House of Holland.
Attached are some photos of experimentations I did in my seminar for the mood board...
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