This is the first start towards beginning my mood board... looking at the 'NOW' aspect - I got these images all from Puma's website in their media section. I chose these images to focus on their most up to date product they're promoting at the moment - the 'mobium elite glow' trainers, an idea that originates from the puma animal of it adapting to low or dim visibility conditions in it's environment.
The trainers have several features on/in them such as the 'expansion pods' which cushions, protects and allows the muscle in the foot to be flexible in the right places; allowing you to run in the most natural environment. It also has a reflective and glow-in-the-dark feature, to ensure your visibility is protected whilst running.
I had a little play around in photoshop with the layers and blending, creating a new image for puma but still using the original images and atmosphere of their new product. I like the outcome of the image, it brings the two elements together of the trainer and glowing in the dark.
Unfortunately, the rest of my mock ups were too big to be presented on my blog so I will put the rest of these in my sketchbook.
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