NO5 - BRAND VISUAL AWARENESS

For my next project I have been given a brand to research and explore any prevailing themes and cultural references associated. This will then be transversed onto a mood board compiling of 10 carefully chosen images which convey the brand's core elements such as - motifs, communication platforms, products etc.

My brand: 

I'm looking forward to interpreting Puma's values and what their visual imagery from 'the then to the now' communicates. I've never been that sucked in by any sporting brands and their 'performance, endurance promises' as I only buy my sportswear through recommendation from friends and family. Therefore, I think it will be an interesting challenge for me to hopefully have a more fair opinion of the brand and how the brand reaches to their consumer as this is something I haven't acknowledged. This will then be able to aid me to make a decision for the 10 images I will choose for my mood board. 

Over the next few days, We will be looking at ways to find and collect images, as well as establishing the brand's core prevalent themes. 

'A stand out collection embodying the culture, attitude, style and ambition that PUMA consumers represent. Inspired by the belief that 'Next Starts Now' - the styles and silhouettes are edgy, progressive and inimitable.'