Puma is one of the world's dominating sporting brands establishing relationships with some of the most elite athletes and sporting teams wearing their products. Examples include Usain Bolt, German tennis player Boris Becker and sponsoring 7 teams - 3 african teams, Italy, Switzerland and Uruguay.
As well as this, Puma owns Cobra Golf, Tretorn, Dobotex and Brandon.
Recently, Puma have released a single consumer message 'forever faster' assuring that Puma will be the fastest sports brand in the world. This concept reflects how their 65 year history of making faster technological designs for some of the fastest athletes in the world e.g. Bolt. They feel its also a recognition of what lies ahead for the future of the brand too - being the fastest with innovation and fastest in new trends allowing their performance to be fast for their type of consumer who needs it to be.
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